FLUX
2021
Virtual Fashion Store for I.T
Studio Spectrum, Shanghai
Virtual Fashion Store for I.T
Studio Spectrum, Shanghai
This virtual retail architecture re-engineers brand DNA through deconstructionist principles: modernist staircases symbolize the symbiosis between heritage sedimentation and futuristic exploration, while algorithmically-generated elastic structures metaphorically articulate inclusive vitality. Through choreographed equilibrium between tectonic rigidity and biomorphic fluidity, the architecture forges a brand narrative simultaneously rooted in canonical essence and charged with evolutionary potential
DAN MACHINA
2021
Virtual Fashion Store for I.T
Studio Spectrum, Shanghai
Virtual Fashion Store for I.T
Studio Spectrum, Shanghai
Inspired by *Ghost in the Shell*’s mechanical geisha, this work reimagines the Peking opera dan role as a cyborg incarnation. The robotic exoskeleton preserves traditional costume silhouettes while embedding precision mechanical systems. Its head is deconstructed into a three-tiered steampunk virtual emporium: bronze-gear-driven Chinese screens delineate floating chambers, brass palace lanterns cast warm illumination, and the external cold-silver mecha forms a contradictory cyber-shrine aesthetic. Through a posthuman lens, it crafts a brand narrative embracing the fusion of ancestral heritage and technological integration.
